Hospitality and Related Services - Tourism: Principles, Practices, Philosophies - page 147

E INTERNET EXERCISES E

The Internet sites mentioned in this chapter plus some
selected additional sites are listed for your convenience on
the companion Web site for this topic,
www.wiley.com/college/goeldner .

2. What impact do you think travel has on the growth of

the restaurant industry in the state/region selected?
Why?

ACTIVITY 2
Site Name:

ACTIVITY 1
Site Name:

International Congress and Convention
Association
URL:

The National Restaurant Association (NRA)

URL: www.restaurant.org

Background Information:

www.iccaworld.org
Background Information:

The NRA provides information
on consumer studies, trends in restaurants, and press
releases that identify trends and issues confronting the
industry.

ICCA is the global community
for the meetings industry.

Exercise
1.

Determine the types of information you can find in ICCA
Statistics Reports.

Exercises
1. Choose a state or region in the United States and describe

the potential for growth in the restaurant industry for that
state/region.

2. Describe the educational activities provided by ICCA.

E QUESTIONS FOR REVIEW AND DISCUSSION E

1. Why are the world s lodging businesses growing at the

rate of about 2.5 percent per year in normal economic
times?

' 7. De ne franchising. What are the trends and bene ts of

such groupings? Give examples.

8. List services provided to its members by the American

Hotel and Lodging Association. Are state hotel and
motel associations af liated?

2. Identify the reasons why Las Vegas has a high hotel

occupancy.

3. Explain the current trend in the United States for slow

expansion in the construction of new lodging places.

9. Similarly, what services do members obtain from the

National Restaurant Association?

4. What is culinary tourism? 10. Explain timesharing. Describe its advantages over

owning one ' s own resort property.

5. What reasons have brought about the concentra-

tion of lodging businesses in Europe and North
America?

11. What factors in uence attendance at meetings and

conventions?

6. Why have chain and brand-identi cation hotels and

motels continued to expand worldwide versus inde-
pendent properties?

12. Would you be interested in a career as a professional

meeting planner? If so, where would you nd out more
about this field?

E CASE PROBLEMS E

1. You are the food and beverage manager of a resort

hotel located in an interesting historical destination
similar to Colonial Williamsburg, Virginia. Recently,
you decided that all the guest servers in the dining
room should wear authentic costumes typical of those
when the area was at its peak as an early trading
center. Some of the staff object to this plan, saying
that it is a silly idea and also that the costumes look
like they might be uncomfortable. What would your
reaction be?

2. Angelo V. and his son Leonard are co-owners of a ne-

quality 150-seat table-service restaurant. Leonard has
been gradually acquiring more authority and responsi-
bility for management. However, recently he and his
father have had some sharp disagreements relating to
becoming members of their state s restaurant associ-

ation and the National Restaurant Association. Angelo
feels that membership would be a waste of money.
If you were Leonard, what would your arguments in
favor be?

'