Hospitality and Related Services - Tourism: Principles, Practices, Philosophies - page 131

B&B reservation services inspect and approve B&B homes and inns, maintain ongoing quality
control, and provide one-stop shopping for the traveler. They can provide the traveler with recourse in
case of a problem. Reservation services are privately owned corporations, partnerships, or single
proprietorships, each representing from 35 to hundreds of host homes and inns.
The Professional Association of Innkeepers International is the leading trade association repre-
senting owners of bed and breakfasts and country inns. PAII provides education, communica-
tions, public relations, networking, and research services to the industry. Visit the PAII Web site
at www.innkeeping.org to learn about its latest studies. Austin, Texas based BedandBreakfast.com,

the largest international travel Web site in the B&B industry has partnered with PAII to help the
organization grow and promote awareness that B&Bs are a

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''
It is dif cult to determine how many B&Bs and inns there are in the world. BedandBreakfast.com
lists about 11,000 B&Bs in its worldwide database. It offers gift cards good at about 4,000 B&Bs in the
United States and Canada. According to the Web site,

'' Better Way to Stay.

BedandBreakfast.com is owned and operated
by HomeAway, Inc., the worldwide leader in online vacation rentals, representing more than 475,000
paid vacation rental home listings across 120 countries

''

'' (see www.bedandbreakfast.com/about/index.

aspx and www.homeaway.com ).
The site helps travelers find the ideal B&B or small inns through informative descriptions, photos,
and more than 100,000 consumer reviews, and make con rmed reservations instantly at nearly 2,000
properties. The company also operates RezOvation, the industry leader in property management
systems, online reservations, Web site design, and Internet marketing for the inn and B&B market.

PROFILE Mr. Marriott's vision for the company is to be the world's lodging

leader. It is grounded in his intense focus on taking care of the
guest, extensive operational knowledge, the development of a
highly skilled and diverse workforce, and offering the best portfolio
of lodging brands in the industry. Under his leadership, Marriott
continues to enjoy strong customer, owner, and franchise prefer-
ence, steady growth, and profitability.

Known throughout the industry for his hands-on management
style, Mr. Marriott has built a highly regarded culture that empha-
sizes the importance of Marriott's people and recognizes the value
they bring to the organization. Marriott International's ''spirit to
serve'' culture is based on a business philosophy originated more
than 80 years ago by his parents, J. Willard and Alice S. Marriott:
''Take care of the associate, and they'll take care of the guest.''
Today, approximately 300,000 Marriott associates are serving
guests in Marriott managed and franchised properties throughout
the world.

MR. J. W. MARRIOTT
chairman and chief
executive officer,
Marriott
International, Inc.
Bethesda, Maryland

Marriott International is also well known as a great place to work
and for its commitment to diversity, social responsibility, and
community engagement. It has consistently been named to
Fortune's lists of most admired companies, best places to work,
and top companies for minorities.

At an early age, Mr. Marriott developed a passion for the business
and worked in a variety of positions in the Hot Shoppes restaurant
chain during his high school and college years. He joined the
company full-time in 1956 and soon afterward, took over
management of Marriott's first hotel. Mr. Marriott became
executive vice president of the company, then its president, in
1964. He was elected chief executive officer in 1972, and chairman
of the board in 1985.

J . W. Marriott Jr. is chairman and chief executive officer of

Marriott International, Inc., one of the world's largest lodg-
ing companies. His leadership spans more than 50 years, and
he has taken Marriott from a family restaurant business to a
global lodging company with more than 3,500 properties in 70
countries and territories.