Travel Reference
In-Depth Information
Accommodations
Non-Commercial
Commercial
Private
Nonprofit
Institutional
Time Share
Facilities
Motels
(Chains/Independent)
Bed &
Breakfast
Hotels
(Chains/Independent)
College/
University
Private
Homes
Hostels
Resort
Hotels
Upscale
Upscale
Mid Range
Economy
Home
Exchange
Spas and
Health Care
Facilities
Suite Hotels
Spa
Shelters
Mid Range
Meetings &
Convention
Hotels
Casino
Deluxe
Budget
Extended
Stay
Budget
YM / YWCA
Airport
Hotels
Luxury
Figure 6.2
Accommodations structure.
which was already down from the previous record $26.6 billion in pretax pro ts in 2006, re ecting the
harsh economic conditions of the global recession in 2008 and 2009.
The AH&LA 2010 Lodging Industry Pro le shows the industry numbered 50,800 properties, 4.76
million rooms, $127.2 billion in sales, $16.0 billion in pretax pro t, 54.7 percent average occupancy
rate, and $53.50 revenue per available room (RevPAR, a combination of occupancy and average room
rate). The average room rate was $97.85 in 2009, down from $106.84 in 2008. 1
Who is the typical lodging customer? According to the AH&LA, 40 percent are business travelers
and 60 percent are leisure travelers. The typical business room night is generated by a male (69
percent), age 35 to 54 (48 percent), employed in a professional or managerial position (53 percent),
and earning an average yearly household income of $105,764. Typically, these guests travel alone
(64 percent), make reservations (91 percent), and pay $123 per room night.
The typical leisure room night is generated by two adults (51 percent), ages 35 to 54 (40 percent),
and earning an average yearly household income of $90,712. The typical leisure traveler also travels by
auto (80 percent), makes reservations (87 percent), and pays $105 per room night.
For a hotel stay, 36 percent of all business travelers spend one night, 22 percent spend two nights,
and 42 percent spend three or more nights. Of leisure travelers, 48 percent spend one night,
25 percent spend two nights, and 27 percent spend three or more nights.
The impact of international travelers on the hotel industry is considerable. In 2009, 18.5 million
overseas travelers stayed in a hotel or motel. Their average length of stay in a hotel was 8.2 nights,
with 1.7 people in the travel party. The main purposes of trips for overseas travelers who stayed in
hotels and motels were leisure, recreation, and holiday at 61 percent, and business at 27 percent.
These extremely mobile travelers visited 1.6 states while in the country. To move about the United
States, they rented cars (33 percent), took taxis and limousines (48 percent), and traveled by air
(27 percent). 2
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