Travel Reference
In-Depth Information
Background Information:
The United Nations World Tour-
ismOrganization is the leading international organization
in the field of travel and tourism. It serves as a global
forum for tourism policy issues and a practical source of
tourism know-how.
3.
List five publications produced by the UNWTO and why
they might be bene cial to a tourism professional.
ACTIVITY 2
Site Name: Paci c Asia Travel Association
URL:
www.pata.org
Background Information:
Exercises
Explore the UNWTO Web site and
PATA was founded in 1951 to
develop, promote, and facilitate travel to and among
the destination areas in and bordering the Paci c
Ocean and has become the leader of Asia Paci c
travel and tourism.
find the following
information.
1.
How does the UNWTO communicate with its members
and nonmembers?
2.
As global competition in tourism becomes more intense,
quality is the factor that can make the difference
between success and failure. UNWTO
Exercises
Explore the PATA Web site and
s section on
Quality and Trade in Tourism aims to help member
destinations improve quality to become more competi-
tive and ensure sustainable development. What are the
basic components of UNWTO
'
nd:
1.
PATA
'
s commitment to sustainable tourism.
2.
The latest travel statistics showing inbound arrivals to
the region.
'
s quality program?
E QUESTIONS FOR REVIEW AND DISCUSSION E
1.
The United Nations World Tourism Organization
(UNWTO) has made poverty alleviation through
tourism one of its leading priorities. Do you believe
this is feasible? What are the major problems you
anticipate UNWTO will encounter in its efforts to
develop and implement this priority?
Paris, could help develop tourism in its European
member countries.
9.
What main points would you expound on if you were
supporting next year
sOf ce of Travel and Tourism
Industries (OTTI) budget on the floor of the U.S.
House of Representatives?
'
2.
If you were minister of tourism for Thailand, what
types of assistance might you request from UNWTO?
from PATA?
10.
Is there any need for a private national organization
such as the U.S. Travel Association?
11.
A state senator strongly opposes the budget for
tourism promotion.
3.
Tourism is the largest export industry in American
Samoa. How might its minister of tourism'sof ce be
organized?
Let the hotels and transportation
companies promote our state,'' he exclaims. ''We need
this money for better schools.'' As a member of the
senate
''
4.
Do you feel that education should be one of the
principal functions of any tourism organization? Why
or why not?
s tourism committee, what would your
rebuttal be?
'
12.
If you are a Canadian citizen, how do you feel about
your tax dollars being spent on research jointly with
the U.S. Tourism Industries Of ce?
5.
If you were the president of a large international
development bank such as FONATUR, what interest
would you have in the World Travel and Tourism
Council (WTTC)?
13.
Is there a relationship between the work of the Of ce
of Travel and Tourism and the U.S. trade de cit?
6.
Speaking philosophically, why should a national
government transportation department have any
authority to regulate or control passenger fares or
cargo rates?
14.
In what ways does a city
s convention and visitors bureau
function? How is this organization usually nanced?
'
15.
As the manager of a fine resort lodge, what arguments
would you use with your board of directors to obtain
financial support for your local and regional tourism
promotion organization?
7.
Referring to question 6, should a private international
organization such as the International Air Transport
Association (IATA) have any authority to govern
passenger airfares? If so, why?
16.
If you, as manager of a hotel, had joined a tourist
association and placed an ad in its publication, how would
you ascertain if such investments were paying off?
8.
Explain how the Organization for Economic Cooper-
ation and Development (OECD), headquartered in
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