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markers - in particular the first-person plural - the emotionally charged lexicon,
and the argumentative strategies converge in the picture of the ingroup as exclusive,
as the best one and as an object of true devotion. In opposition, as expected, the
outgroup is denoted by débrayage markers, infrahumanizing and dehumanizing both
lexical and argumentative choices. In addition, the metaphors, which derive from
several domains, contribute to the construction of a strong pathemic impact, to psych
up the audience, and to make the radio program an interlocutory diatext.
Furthermore, the present study leaves us with some questions that will require
further research, involving, for instance, other cheer groups belonging to other
domains of sports or other football teams. Moreover, we need to understand the
difference in cheering between these kinds of groups and nonorganized cheer
participation. Finally, it would be interesting to compare how media depict and
represent these groups and how the groups perceive themselves.
In view of the above our conclusion and future research agenda concerns the
role of psychology in this frame. Actually sport psychology may mediate conflicts
by helping designing first of all communication campaigns which will be aimed
at diffusing a non violent culture of sport and team support. The two hearts of
cheer: the organized and the non organized components should communicate more
and better since they have the same objective that is to support their own team.
Then specific training interventions could be designed to make these cheer groups
aware about the identity of the outgroup whose presence is not a challenge to one's
own rather it is an interlocutor, the other who legitimizes the self as dialogical
interpretation of communication.
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