Information Technology Reference
In-Depth Information
able to start the playback of desired music quickly” (dropped from median
5.0 to 4.5).
Only 50% of the participants felt that the prototype fits their current
music consumption habits; while only 15% of the participants thought that
they could use the prototype as their main music player application, as
many as 60% said that they could use it to complement other applications.
Mood pictures
Before listening to any music in the interview, the participants were shown
each mood picture one at a time and asked what type of music they
associated the pictures with.
The “Live concert” picture (Figure 11.6) was commonly associated
with rock (35%), electronic music (23%), and heavy metal (18%). The
words pop, club, jazz, live music, disco, and a couple of Finnish bands,
such as Rinneradio and Von Hertzen Brothers, were also mentioned. In
many cases, the answers reflected the musical taste of the participant (i.e.,
the type of concert they would attend).
The “Blue rainy Monday” picture was associated with terms such as
sadness/melancholy/belonging (23% of the participants), calm/relaxing
music (20%), classical music (20%), romantic/love songs (13%), and
ocean (10%). The terms electronic, ambient, new age, rock, jazz, pop, and
country were also mentioned.
The “Dinner & evening” picture was most often associated with classical
music (23% of the participants), romantic music (15%), and
slow/relaxing/calm/moody music (30%). Other terms mentioned included
soulful male vocals, Christmas, blues, jazz, pop, new age, and piano music.
In the case of the ”After work” picture, common associations included
calm/relaxing/chill-out music (20%), electronic music (15%), alternative &
indie (15%), and classical music (10%). Many participants felt that the
person was concentrating and serious about listening to music, and he was
also considered to be a nerd and/or a hi-fi enthusiast. The terms
minimalistic, pop, progressive, jazz, and rock were also mentioned 2-4
times.
43% of the participants associated the picture of the car interior and
road (“Driving on a highway”) with rock music. 15% preferred country,
8% heavy metal, and another 8% electronic music. Other terms mentioned
included jazz, easy listening, blues, pop, and Motown. 18% of the
participants associated driving a car with fast music.
The “Sunday sauna” picture was most commonly associated with
relaxing/chill-out/meditation music (30% of the participants). Finnish rock
Search WWH ::
Custom Search