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the 1930s, no one had to persuade newspapers to attend to science. From
the New York Times to Saturday Evening Post , Hollywood movies to net-
work radio, Arrowsmith to World's Fair exhibitions, science and scien-
tists were accepted as suitable subjects for news, entertainment, promo-
tion, merchandizing, and even satire. Understanding the development of
Science Service during its formative years, and the motivations of the
people associated with it, will assist historians in unpacking further the
array of forces that shaped (and continue to shape) popular science con-
tent.
Acknowledgments
The author gratefully acknowledges the role played by Dr. Audrey Da-
vis, a historian whose foresight enabled the original transfer of the Sci-
ence Service editorial records to the Smithsonian Institution. The author
also thanks the staff of the Smithsonian Institution Archives and Hagley
Library for assistance with this research, and participants in the April
2005 conference 'Science for Sale? The Public Communication of Sci-
ence in a Corporate World' at Cornell University, and especially Profes-
sor Trevor Pinch, for comments on presentation of this history.
References
Burnham, J.C.: 1987, How Superstition Won and Science Lost: Popularizing Science and
Health in the United States , Rutgers University Press, New Brunswick.
Douglas, S.J.: 1999, Listening In: Radio and the American Imagination , Times Books,
New York.
Hilmes, M.: 1997, Radio Voices: American Broadcasting, 1922-1952 , University of
Minnesota Press, Minneapolis.
Kevles, D.J.: 1978, The Physicists: The History of a Scientific Community , Alfred A.
Knopf, New York.
Kirchhofer, A.H.: 1932, 'Science Service Conference', Science , 76 (August 19), 154-5.
LaFollette, M.C.: 1990, Making Science Our Own: Public Images of Science, 1910-1955 ,
University of Chicago Press, Chicago.
LaFollette, M.C.: 2002, 'A Survey of Science Content in U.S. Radio Broadcasting, 1920s
through 1940s: Scientists Speak in Their Own Voices', Science Communication , 24 ,
4-33.
Rhees, D.J.: 1979, A New Voice for Science: Science Service under Edwin E. Slosson ,
1921-1929, M.A. thesis, University of North Carolina.
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