Graphics Reference
In-Depth Information
descriptors, the analogies and the styling names, for the middle-level information
the functions, names of sectors, contexts and targets, and for low-level information
color names, shapes, and textures.
4.5 Sectors of Analogy
The sectors of analogy are speci
!
c according to the brief and more precisely the
reference sector. The reference sector is the sector in which the future product will
be designed. The sectors of analogy reveal the richness of the data processed by the
designers. They may be used as important input data in information systems that are
elaborated for computer-aided design information systems. This way, they may
have a crucial impact relating the nature and the speci
!
city of the databases to be
developed and carried out.
The sectors of analogy which appeared the most frequently in this experiment
when considering the whole set of designers answers are those of (see Table
3
and
bicycle, dance
…
), that of wheeled objects (14 %) (wheels, cars, chariots), of
biomorphism (12 %) (animals (shark
!
fins), human (mouth), vegetal), that of shoes
(10 %) (slippers soft, slipper vacuum cleaner
…
) and that of luggage (9 %)
(backpack, accessories
…
). These sectors are strongly depending on the semantic
impact of the brand Nike which associates the concept of sport to the shoes
products. Also, other sectors appear with a rather smaller in
fl
uence such as the
sector of domestic appliances, that of IT, or other sectors (protection, air, robots,
containers and habitat).
The sector which has been given the most importance by the designers is that of
sports. This is due to the impact of the brand Nike which has been included in the
brief. The brand brings both abstract and concrete dimensions such as values
Table 3 Sector of analogies,
cumul for all designers
Sectors
Percentage of citations
Sport
21
Wheeled objects, traf
!
c
14
Biomorphism
12
Shoes
10
Bags, luggage
9
Home appliances
8
NTIC
7
Protection
6
Air
4
Robots
4
Containers
3
Habitat
2
