Graphics Reference
In-Depth Information
Table 2 Kansei ontology model, designer 1 (empty columns have been
!
lled by other designers)
High-level
Middle-level
Low-level
Values
Semantic
descriptors
Analogies
Styles
Functions
Sectors
Contexts
Color
Shape
Texture
Dynamism Aesthetic
(beautiful, dynamic
×
6)
Sport, sport-
ive
×
6
Dynamic
×
6
Fluid
×
3
Classic
×
3
Technical
×
2
Fun
×
2
Sympathetic
×
2
Playful
Close to the
body
Ef
!
cient
Professional
Soft
Static
American
Clean
New
Funny
Of quality
Ant-sportive
Vacuum
cleaner
slipper
Shoe
×
4
Slipper
×
4
Weight
apparatus
×
3
Trotinette
×
2
Flippers
×
2
Sport
coaching
Stepper
Dance
Weight
Small bac
Sangle
Belt
MP3
Shark aisle
Aspiring
tongues
Brush
Go back
×
5
Rolls
×
5
Wearable
×
3
Aeration
×
3
Swip the
hand
×
2
Ergonomic
soles
×
2
Sportive
move
Sport practice
Aeration is
going up
Contains the
vacuum
cleaner
Precision
tools
Transport
Walk on a
vacuum
cleaner
Motor vac-
uum cleaner
Wrist
Power plug
Pipe-bag
Nike logo
×
2
Sport brands
Vacuum clea-
ner without
bag
Floor vacuum
cleaner
Touch
of
color
Tensed
lines
×
2
Circular
Big curves
Necessary
volume
Not
symmetric
The part
goes up
Too much
volume
