Best Fit Product - Emotional Engineering - page 35

13 Three in One — Integrated MRO
Adaptive Maintenance is, to put it another way, Continual Repair. Repair is to
restore the best ! fit conditions or to keep the best working conditions. So keeping
best ! fit conditions for as long as possible by controlling degradation is nothing other
than integrating Maintenance, Repair, and Operations into one.
Let us look at this Three in One approach from different perspectives.
13.1 One Time Value and Lifetime Value (LTV)
Thus, it is more bene ! cial and pro ! table if we focus on one product and make it as
much adaptable as possible, instead of increasing a variety of products. Customers
feel more attached to such long lasting best ! fit products and such feelings serve to
establish brand. So, when the company comes up with a new different product,
customers will put trust in them and will accept them more easily.
This approach has several bene ! ts, such as follows,
(1) No need to build up a complex production system. We can make production
much simpler and can reduce energy, cost, and time considerably.
(2) This will change our business from one time value to LTV.
(3) As customers pay for emotional satisfactions, not for product functions, you
can charge them based on their amount of satisfaction, not on product cost.
13.2 New Manufacturing
It should also be added that New Manufacturing technologies will enable or
facilitate engineering developments in such a direction. Lipson [ 6 ] predicts that the
future manufacturing will change the whole scene of design, manufacturing, and
operation. Materials will be no longer analog, but will be digital.
Currently materials are developed by material engineers and the linkage between
material properties and ! final design and manufacturing is very linear. But New
Manufacturing will integrate our material development together with design and
operation because material development can accommodate the design and opera-
tional needs much more fl flexibly. In short, materials will be developed in response
to the ! final needs just in the same way as software is being developed. New
Manufacturing will change manufacturing from traditional open-loop to closed-
loop.
Up to now, material testing has been carried out to verify the strength, defor-
mation, etc. Then, design is carried out based on these material data. Indeed,
stronger materials have been developed from design and operational requirements,