Database Reference
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get excited about software because they love the look of it. (Although we
think that Netezza was definitely the first product to make hardware look
cool.) Getting started in the right place is crucial. In fact, the success of your
first Big Data project can determine how widely and how quickly this tech-
nology is adopted across the rest of your organization.
We've identified some of the most common pain points (that effectively
act like Big Data project “triggers”) that we come across in our client engage-
ments. For this reason, we refer to the IBM Big Data platform as having five
Big Data entry points, as shown in Figure 3-2.
The IBM Big Data platform provides quantifiable benefits as you move
from an entry point to a second and third project, because it's built on a set
of shared components with integration at its core. We find it typical that
assets being used in one Big Data project not only increase your chances of
success with downstream projects, but accelerate their delivery as well. For
Big Data
Platform
B
a
Figure 3-2 IBM's Big Data platform supports multiple entry points.
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