Database Reference
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those packages, such as model scoring, into the platform. It needs to have a
rich set of “parallelizable” algorithms that have been developed and tested
to run on Big Data. It has to have specific capabilities for unstructured data
analytics, such as text analytics routines and a framework for developing
additional algorithms. It must also provide the ability to visualize and publish
results in an intuitive and easy-to-use manner.
6. Integrate and Govern All Data Sources
Over the last few years, the information management community has made
enormous progress in developing sound data management principles. These
include policies, tools, and technologies for data quality, security, gover-
nance, master data management, data integration, and information lifecycle
management. They establish veracity and trust in the data, and are extremely
critical to the success of any analytics program.
A Big Data platform has to embrace these principles and make them a part
of the platform. It's almost scary how many times we've seen data quality
and governance considered to be afterthoughts that are “bolted” onto exist-
ing processes. We need to treat these principles as foundational and intrinsic
to the platform itself.
IBM's Strategy for Big Data and Analytics
In the previous section, we discussed how a new era of analytics is driving
competitive differentiation within organizations and how that translates into
specific considerations for an analytic enterprise. We also looked at what a
Big Data platform for delivering the next generation analytic capabilities
should define as its key imperatives. In this section, we cover how IBM has
applied those considerations and imperatives to create the IBM Big Data
platform.
1. Sustained Investments in
Research and Acquisitions
IBM believes that Big Data has the potential to significantly change how
organizations use data and run analytics. Business analytics and Big Data are
strategic bets for IBM, who recognizes the huge potential to demonstrate
leadership in this space and create shareholder value.
 
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