Database Reference
In-Depth Information
Facebook pages complaining about how noisy the new packaging was with
over 50,000 followers! They used CCI to discover
what
was being said. CCI
runs on top of BigInsights, which is used to discover and analyze
why
they
are saying it.
Wrapping It Up
A Big Data platform and the applications that are built upon it aren't meant
to be a silo. To be actionable, the insights that are derived from Big Data must
be shared, and the platform that's most capable of integration is the one that
delivers the most value. IBM's Big Data platform has numerous integration
points with analytical applications, enterprise applications, enterprise repos-
itories, and platform plug-ins, making it the most comprehensive Big Data
platform in terms of functionality
and
integration capabilities.
Figure 11-1 illustrates the effectiveness of integration, and showcases what
IBM has accomplished with its Big Data platform.
In this example, multiple sources of customer interaction data are being
analyzed. Web site logs and social media feeds are being analyzed in
Business Processes
Campaign
Management
Cognos Consumer
Insight
Events and
Alerts
IBM Big Data Platform
Web Traffic and
Social Media Insight
Data
Warehousing
Website Logs
Social Media
Websi
InfoSphere BigInsights
InfoSphere
Information Server
Call Detail
Records
(CDRs)
InfoSphere Streams
Call Behavior and
Experience Insight
InfoSphere Master
Data Management
Figure 11-1
The value of integration in a 360-degree multichannel customer sentiment
analysis project
