Information Technology Reference
In-Depth Information
Table 2. Implicit indicators obtained in the ECPM extension
Implicit indicator
Description
search_referral
Boolean value indicating whether search result page was
source of visit on product page
page_time
Time between page load and page unload
tab_active_time
Time (in ms) while tab containing particular page is be-
ing active
user_active_time
Time (in ms) while user is actively interacting with page
(generating keyboard and mouse events)
prod_desc_time
Time (ms) while mouse pointer is positioned over prod-
uct description
prod_image_time
Time (in ms) while mouse pointer is positioned over
product images
prod_review_time
Time (in ms) while mouse pointer is positioned over
product reviews
prod_recommend_time
Time (in ms) while mouse pointer is positioned over
other recommended products section
mouse_distance
Total distance (in pixels) of mouse pointer movement
horizontall_scroll
Total distance (in pixels) of horizontal scroll of page
content
vertical_scroll
Total distance (in pixels) of vertical scroll of page con-
tent
mouse_clicks
Total number of mouse clicks regardless which mouse
key has been pressed
lb_mouse_clicks
Total number of left mouse button clicks
rb_mouse_clicks
Total number of right mouse button clicks
mb_mouse_clicks
Total number of middle mouse button clicks
copycut_action
Total number of copy/cut actions performed via keyboard
shortcut
save_action
Total number of save actions performed via keyboard
shortcut
print_action
Total number of print actions performed via keyboard
shortcut
bookmark_action
Total number of bookmarking actions performed via
keyboard shortcut
resize_action
Total number of page resizing actions performed via
keyboard shortcut
find_action
Total number of find actions performed via keyboard
shortcut
select_action
Total number of page content selection actions
select_text_size
Total number of selected characters
keydown_action
Total number of key pressing events
Source: Authors' study.
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