Agriculture Reference
In-Depth Information
The Labour Challenge - it Could be WWOOFers
Much of food tourism is seasonal and one of the biggest challenges is get-
ting labour, especially the right labour. One source for organic farmers is the
WWOOF organization, Willing Workers on Organic Farms (
www.wwoof.
com.au
). This is an organization that connects mostly overseas backpackers
and travellers with relevant farms. This is a labour pool of young people who
could help develop food tourism activities during busy periods. The farm
should provide
4-6
h work and provide meals and accommodation for the
workers. Other schemes for non-organic farms such as HelpX (
www.helpx.
net
)
, Backpacker Job Board (
www.backpackerjobboard.com.au
)
, The Job
Shop (
www.thejobshop.com.au)
, Backpackerboard (
www.backpackerboard.
com
)
, Nomads World (
http://nomadsworld.com)
and Workstay (
www.
workstay.com.au)
are available around the world and should be researched
for suitability.
References
1
Pick Your Own:
www.pickyourown.org
(accessed
12
February 2014).
2
Experience Renewal Solutions Inc. (2009) On-Farm Marketing in Ontario - 2009 Report. Available
(accessed
5
January 2014).
3
Selling on the Roadside. HobbyFarms.com. Available at:
www.hobbyfarms.com/farm-marketing-
and-management/selling-on-roadside-15048.aspx
(accessed
22
February 2014).
4
Allen, Sue. Australian Retailers Association, Conference Presentation to Lottery West, Western
Australia.
5
Underhill, P. (1999)
Why We Buy
,
The Science of Shopping
. Simon and Schuster, New York, USA.
6
Pine, B.J. and Gilmore, J.H. (1998)
The Experience Economy
. Harvard Business School Press,
Boston, Massachusetts.
7
Stanley, J. (2003)
Just About Everything a Retail Manager Needs To Know
. Lizard Publishing,
Australia.
8
Mueller, R. (1998)
Merchandising to Maximise Sales Productivity: A Product Movement Study
Tracking the Effects of Various Merchandising Techniques.
The Russel R Mueller Retail Hardware
Research Foundation, USA.
9
Ministry of Agriculture (1999)
A Guide to Retailing
. Ministry of Agriculture, London.
10
Roger Dooley. Neuro-Menus and Restaurant Psychology. Blog. Available at:
www.neuro-
22
February 2014).
11
Yang, Kimes, Sessarego. Priceless Pricing. Cornell University. Available at:
www.hotelschool.
cornell.edu/research/chr/pubs/reports/abstract-15048.html
(accessed
14
November 2013).
12
ABC Midday News Report,
24
May 2011. Price Perception report.
13
Chandler, Nigel. Manager, Garson Farm, Surrey, UK (email:
retail.detail@gmx.com
)
. FARMA
Conference presentation at Brighton, UK, February 2012, updated
15
April 2014.
14
Heirloom Definition, University of Florida IFAS Extension. Available at:
http://okeechobee.
ifas.ufl.edu/News%20columns/Heirloom.Vegetables.htm
(accessed
18
November 2013).
15
Diggers Club. Tomato taste test. Available at:
www.gustoso.com.au/blog/tag/diggers
(accessed
23
February 2014).
16
Report of the Food and Agriculture Organisation of the United Nations. Available at:
www.
fao.org/publications/sofi/2013/en
(accessed
10
October 2013).
