Agriculture Reference
In-Depth Information
a new building. To be successful, it is wise to obtain professional advice from a
farm retail expert as well as a building expert and keep within the local building
regulations. As a guide you will need about two-thirds of the floor space of the
building for retailing and one-third for storage and offices. The more square
the retail space, the easier it will be to maximize sales per square foot or metre.
The key is not to over-capitalize on the building. The building can be 'dressed
up' using a facade to make it look attractive both inside and outside.
Signage
Fig. 3.4. Richardson Farms, Baltimore, USA signage is clearly visible from the main
highway.
Signage can be like having another salesperson on the team or it may feel
like it is a burden on the business. Signage is one of the best tools to grow a
business when implemented in the right way. The key to signage is to keep
it simple and memorable and ensure the signage also consistently reminds
the consumer of the farm's brand. The signage strategy should be drawn up
at an early stage in the development of the project. Signs to consider at this
early stage in the project are the shop name and logo signs:
Entrance sign needs to be easy to read and located 450 m either side of
the entrance.
Directional signs to the location: 'brown' tourist finger signs are the ideal
sign if you can get them. These signs need to be developed with the local
council.
Category signage in store, e.g. Butcher, Dairy, Fruit, Vegetables. These
should be clearly visible to the visitor when they enter the store. They
remove confusion and help with customer flow.
Hours of opening should be located near the entry door and on the webpage.
All these signs are going to help set the image for the business.
Produce signage should be used to promote the expertise of the business.
It should mention the name of the produce, which farm it came from and
three benefits of the product. If you provide more than three benefits you
may give the impression the produce is too complicated to prepare and cook,
 
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