Agriculture Reference
In-Depth Information
The message is walkers may think that the natural plants around them
are weeds or are common plants, but, to a 'foodie' walker it is a potential
culinary experience.
Touring by bicycle
Times change. John was raised in Birmingham in the UK and can remember
the city promoting itself as a city designed for the car user and the future.
In our consultancy with retail and tourist businesses, in the past one of
the key issues was, and still is, enabling efficient vehicle access to the busi-
ness and the correct ratio of parking lots to retail space.
Fig. 2.2. Chicago in the USA is one of the cities that are promoting bikes as a means of
transport.
Now cities such as Amsterdam and Copenhagen are promoted as
bike-friendly cities. London, like many cities, now has a council-operated
bike-sharing scheme where locals can pick up a bike from a set location and
drop it off at the end of their journey at the nearest bike park.
In 2013, bike sales in Europe exceeded car sales in 26 out of 28 European
countries. In 2013 19.7 million bikes were sold and sales are increasing. 13 In
Australia, according to the Amy Gillett Foundation, bike sales have exceeded
car sales for nearly a decade. 14
The Tour de France is the most watched annual sports event in the
world; farmers and local businesses know the power of the bike and sponsor
it across Europe. In 2014 the race started in Yorkshire and was a huge benefit
in the promotion of culinary tourism in that region.
 
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