Agriculture Reference
In-Depth Information
24.
Network with the library to do demonstrations and displays.
25.
Make sure you have the right 'keywords' on the first page of your webpage.
26.
Enter the Christmas shop window display competition, especially if
there are some empty shop windows in your local town.
27.
Make sure your team are day-makers not sales people.
28.
Network with the local coffee shops to promote your business.
29.
Exchange coupons and do joint mailings with non-competing local busi-
nesses who serve the same clientele.
30.
Consider some type of giveaway - refer a friend, get a free service, or
whatever might be appropriate for your business.
31.
Become a walking advert for your business, be able to tell people what
you do in your business in a short sentence.
32.
Get involved in local online coupon offers.
33.
Link in promotions in store to one of the events held in your local com-
munity each year.
34.
Promote your business in the local business directory.
35.
Develop a newsletter for your advocates.
36.
Build window displays using the familiar with the unfamiliar so you get
noticed.
37.
Promote something new each month … it works for Zara.
38.
Promote your services to other businesses around your business.
39.
Provide personalized product to local residents.
40.
Read the topic
Growing Local Value
by Laury Hammel and Gun Denhart
and implement their ideas.
41.
Focus on marketing to specific segments of the community, not just everyone.
42.
Make sure your team never start a conversation with the customer using
a 'closed' question.
43.
Be emotional in your signage in store and relate to local events.
44.
Be proactive and involved with local marketing activities.
45.
Delight customers with Delight = Expectation +
1:
the most effective
marketing tool.
46.
Develop a daily image checklist to ensure your business looks like it is
ready for business.
47.
Be prepared to do things outside your comfort zone.
48.
Attend as many workshops as you can as the world is changing and you
need to keep learning what is new.
49.
Just Do It - not trying something is sure to create failure.
50.
Write down your ideas as you think of them or as you see them.
51.
Advertise your business on the chamber of commerce phone app if they
have one.
Reference
Hammel, L. and Denhart, G. (2007)
Growing Local Value. How to Build Business Partnerships that
Strengthen Your Community.
Berrett-Koehler Publishers, San Francisco, California.