Agriculture Reference
In-Depth Information
Appendix
2:
51
Ways to Promote
Your Culinary Business to the
Local Community
Why
51?
Readers are more inclined to read and engage with odd numbers
than even numbers. An odd number implies more research and effort has
gone into the thinking process.
1.
Sponsor the entertainment at the farmers' market.
2.
Promote the fact you are a local business in your first impressions to the
consumer.
3.
Tell consumers why they should buy local.
4.
Promote the fact that your team are local people.
5.
Give all your team business cards.
6.
Network with other businesses to provide solutions for the customer.
7.
Network to plan events such as weddings for local consumers.
8.
Do demonstrations at one of the markets.
9.
Have a sundowner for the local chamber of commerce and tell people
what you do.
10.
Work closely with the local school and help when you can at events.
11.
Support local charities.
12.
Present ideas on the local radio station.
13.
Provide stories for the local paper.
14.
Enter awards and use them in marketing.
15.
Have a local loyalty card.
16.
Be active on Facebook with a business page.
17.
Make sure the team wear name badges to build local trust.
18.
Make sure you are registered on Google Local.
19.
Ask local 'heroes' for referrals and use them in PR.
20.
Give a talk to groups of people in your network.
21.
Write an article on your expertise and distribute it to relevant bodies.
22.
Get a phone app and promote it via the chamber of commerce.
23.
Place magnetic signs promoting your business on your vehicle.
