Agriculture Reference
In-Depth Information
Appendix
1:
Culinary, Retail and
Tourism Terms
FARMA
National Farmers' Retail and Markets Association, UK
FIT
Fully independent travellers
FS
Free-standing insert
IGCA
International Garden Centre Association
IGCAT
International Institute of Gastronomy, Culture, Arts and Tourism
KV
Known-value item in a shop
NAFDMA
North American Farm Direct Marketing Association
Non KV
Non-known-value item in a shop
PDO
Protected Designation of Origin
PGI
Protected Geographical Indication
PYO
Pick Your Own
ROE
Return on engagement
ROP
Run of press
UMOT
Ultimate moment of truth
U Pick
You Pick or Pick Your Own
WFTA
World Food Travel Association
WWOOF
Willing Workers On Organic Farms
ZMOT
Zero moment of truth
