Agriculture Reference
In-Depth Information
Once you have enough points to redeem for a meal or future purchase,
you let the team member know when you get to the pay point that you wish
to use your points. The business has a relationship with you and can link the
conversation into Facebook.
The business has complete control over the loyalty programme and can
engage with individual customers. We love the simplicity of this system and
it takes customer loyalty management to the next level.
Useful Reference
Phone Apps: UK Food Spotting
20
Where to Start
The success of a business and combined ventures revolves around the mar-
keting: you may have the best food tourism offer in the world, but if nobody
knows about it then it will never be successful.
The challenge is putting the marketing jigsaw together so that it works
for your venture.
The rules are simple: do not over-invest, have a marketing budget and
keep to that budget. Spread the budget over the season that works for your
venture, remember you have to invest ahead of the event. If, for example,
September is your main food tourism month then you will need to invest in
marketing in August to receive a return in September.
The simple ideas can often also be the most effective.
References
1
Marketing on the Edge: A Marketing Guide for Progressive Farmers. Author: Farm
Management Canada. Available at:
www.fmc-gac.com/publications/marketing-edge-
marketing-guide-progressive-farmers#sthash.iaoe9FGU.dpuf
(accessed
20
February 2014).
2
Stanley, J. (2003)
Just About Everything a Retail Manager Needs To Know
. Lizard Publishing,
Australia.
3
Solis, B. (2013)
What's the Future of Business? Changing the way business create experiences
. John
Wiley & Sons, Hoboken, New Jersey.
4
Croce, E. and Perri, G. (2010)
Food and Wine Tourism
. [A tourism text from Italy on food
tourism.] CAB International, Wallingford, UK.
5
Yum It's Strawberry time,
Irish Independent Newspaper
,
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June 2013, Bord Da Mia.
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State of the Industry 2013: not your parents garden center. Readex Report as published
in
Garden Center Magazine
. Available at:
www.gardencentermag.com/garden1013-state-of-
industry-report.aspx
7
Dunwell, M. and de Selincourt, K. (1998)
Forest Food Directory: a guide to local food production
in the Forest of Dean
. Vision
21.
8
The Best Jobs in The World. Rich Keam. Available at:
www.tourism.wa.gov.au/marketing/
Master%20v3.pdf
(accessed
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March 2014).
9
Meloy, M.G., McLaughlin, E. and Kramer, S. (1988) Consumer Segmentation Analysis of Grocery
