Agriculture Reference
In-Depth Information
The top food and cooking websites by unique US audience in November 2013.
18
Average time spent
(HH:MM:SS)
Brand/website
Unique audience
All food and cooking sites
86,350,000
0:
25:30
Scripps Networks food websites
22,433,000
0:
10:37
Allrecipes
17,397,000
0:
06:38
About.com food
9,249,000
0:
02:56
Kraft Foods
8,110,000
0:
05:38
Betty Crocker
7,554,000
0:
05:19
Pizza Hut
6,198,000
0:
09:22
Starbucks coffee
6,164,000
0:
08:26
Pillsbury
5,268,000
0:
05:45
MyRecipes.com network
5,167,000
0:
07:10
Cooks.com
5,005,000
0:
03:51
least every season. Use a smartphone to take them, the quality is good enough.
Consumers want to see something fresh every time they go to the webpage.
Today's time-poor consumers are looking up information online be-
fore they decide where to visit or where to purchase from. The busi-
ness should display what is on offer to them online. Do not put every
single product on a website, but at least include a range of products per
product group to tempt consumers to visit the attraction. If consumers
are unable to find what they are looking for on a website, they will go
elsewhere.
Last but not least: the website is a key knowledge hub. Provide cooking
tips, news items, tutorials and more information to existing and potential
tourist visitors. It will help them while they are researching on the Internet to
prepare purchases and tours but it will also help them to make better use of
the products once they buy at your business. If you sell them a vegetable and
you educate them how to prepare and cook that vegetable so that it will last
longer and taste better, it is certainly more likely they will come back sooner
or later!
Know the facts
•
84% of UK adults are online at least once a week;
•
It is called the World Wide Web, but 97% of traffic is local.
Online shopping
As a retailer or tourist operator you might think running a web shop is too
complicated, but think again. A web shop is an essential part of food tourism
in the future - it will be a major traffic generator for your business in the
coming years! Culinary tourism operations should not be afraid of selling
