Agriculture Reference
In-Depth Information
Our opinion is that placing an advert without an article is nowhere as effective
as having an article and an advert. The advert becomes the reinforcement and
the call to action once consumers have read the article.
The key is to make life easy for the editor of the magazine. In most maga-
zines the key is to write the article and provide good quality pictures for the
editor. There is never a guarantee the article will be published unless it has
been commissioned by the magazine, but keep feeding articles to an editor.
We have found this to be effective and eventually the editor will take the bait
(or tell you to stop sending articles).
Before you start sending articles do your homework:
What 'food' and 'tourist' magazines are available to your catchment
reader area?
What is the circulation of the magazine?
Contact the editor and find out how they look on your business and if
they are interested in working with you;
Will they publish articles without your advertising or are they expecting
you to advertise as well?
When is the magazine published?
How long in advance do they need article by if they are to publish?
How would they like articles and pictures to be presented to them?
Is there an online version of the magazine?
Can you use a QR code or phone app to accompany the article and can
you link it to your business?
Magazines are still widely read and should be an important part of your
marketing campaign. Our favourite magazines are the Edible Communities
Publications magazines ( www.ediblecommunities.com ), who link their
magazines to Facebook, Twitter and edible radio.
At the time of writing this topic the company was producing 63 regional
magazines on local food for communities in the USA and Canada. Each
magazine focuses on a local community, both in articles and advertising.
These well-produced and well-read magazines are an ideal marketing tool
for food tourism venues within a location.
Another magazine that is well read in Australia is Gourmet Traveller
( www.gourmettraveller.com.au ) , a glossy magazine that takes a global view
of food tourism. This magazine has articles on food journeys from around
the world and is ideal for the business that is looking for a wider market
exposure.
Food directories
Culinary tourists will often go to tourist offices as a source of information
and one of the best ways to get the message across is to offer them a food dir-
ectory. One of the first local food directories was written in 1997 as the Forest
Food Directory 7 by Matt Dunwell and Kate de Selincourt to direct tourists
around the local food producers in the Forest of Dean in Gloucestershire, UK.
 
Search WWH ::




Custom Search