Agriculture Reference
In-Depth Information
If there is one field of business management that is changing more than any
other field we would say it is marketing. Gone are the days when you simply
designed an advertisement, sent it to the local paper and your marketing for
the year was completed. In today's crowded market it is difficult to get the
message across.
According to research carried out by Yankelovich and reported in the
New York Times
on
15
January 2007 in an article by Louise Story entitled
'Anywhere the Eye can see it's like seeing an Ad', it is estimated that
30
years
ago the average consumer was exposed to 2000 advertisements a day. In 2007
that had risen to 5000 and some estimates indicate that in 2015 that will be
30,000
messages. Your message is just one of these; it is a difficult job standing
out from the crowd and getting your marketing message read, understood
and acted on in the marketing clutter.
In the market of today a business needs a traditional marketing strategy
that includes paper advertising and a 'clicks' marketing strategy that includes
Facebook. There are more marketing tools available now than there have ever
been and different consumers prefer different tools.
The following chapters look at ideas to develop a marketing strategy.
Marketing has never been so affordable, but it has also never been so con-
fusing. The challenge to catch the consumer's eye is a bigger challenge than
it has ever been.
