Agriculture Reference
In-Depth Information
'Pop up' is not completely new. The fish and chip van used to appear in
many towns and still does in many areas on a Friday evening. The new trend
in pop up food started in Los Angeles where street vendors would appear for
the lunchtime workers or evening theatre trade.
Pop up retailing of food in the past was often avoided by the food tourist
as they were often dubious about the quality of food offered. Today, how-
ever, we have the emergence of excellent quality food offers popping up in
cities around the world. The pop up vehicles are often becoming celebrities
in their own right. Marketing is often carried out via social media with the
on-board chef sending a Tweet out to the local client base just before the ar-
rival of the van. Pop up food retailing now takes many forms, and new ways
of 'pop up' are developing all the time.
Food Trucks
In 1866 Charles Goodnight identified that cattle drives and the cow-
boys that drove them in the USA needed a feed at the end of the day.
He obtained a United States Army wagon and converted it into a food
wagon. The first food truck was on the road, except then it was called the
'Chuckwagon'.
The 'Chuckwagon' evolved and wagons often visit factory sites delivering
food; these wagons often go under the slang name of 'roach coaches'.
Now food trucks have evolved to places where you can get trendy food.
A food truck in Perth in Western Australia sells truffles amongst the delica-
cies on offer. Most cities now have food trucks providing high quality food
that are now part of the tourist scene.
Tampa, Florida has the world's largest food truck rally with 99 trucks
arriving at the rally. Sydney, Australia, has introduced the trucks as a tourist
attraction as have other cities who often have dedicated webpages, ( www.
sydneyfoodtrucks.com.au) .
One of the fastest growing franchisees in the USA is Gourmet Streets,
which franchises food trucks.
Street Food
One of the pleasures of going to Asia is to enjoy the food. At the end of the
day in most cities street food vendors set up their kitchens. They bring along
fresh ingredients straight from the markets, set up a small stove and cook the
food in front of the client. This traditional source of food for the workers has
become a major tourist attraction.
In Jogjakarta, Indonesia, a major tourist attraction is Lesihan breakfast
held on the pavement of many of the streets. Lesihan was traditionally pro-
vided as a cheap breakfast for students at the many universities in the city.
Today students and tourists alike use Lesihan as a major point for a social
gathering.
 
 
 
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