Agriculture Reference
In-Depth Information
Valentine's Day
Products could revolve around a love theme or even aphrodisiac foods.
Imagine the fun that could be generated around a festival that included
anchovies, apricots, asparagus, avocados, beans, blueberries, cabbage, choc-
olate, clams, figs, honey, quince and watercress. All these produce could pro-
vide ecstasy for the consumer as they are classed as aphrodisiac foods.
Icon Food Tourism - The Giant Pineapple to Gillie Racing
Fig. 5.6. The Karlgarin gilgie races sign in Western Australia.
We realize that culinary tourist advocates will criticize the fact that we have
covered 'icon' food tourism in this topic. Food tourism is about engaging
tourists in local food activities, not all tourists are foodies and not all tour-
ists look for the same thing. Disney-style tourism related to food works and
should be considered as one way of engaging the consumer.
The Big Pineapple is recognized as one of the most successful food-
related icon structures. The first one was erected in Hawaii by the now Dole
Food Co. This was a stylized water tower and was removed in the 1930s.
The most famous existing Big Pineapple ( www.bigpineapple.com.au) is
located in Queensland, Australia, on the Bruce Highway. In 1971, Mr and
Mrs Bill Taylor purchased a pineapple farm and erected the 16 m high pine-
apple and developed train rides, a petting zoo and other activities around
the farm. In 1972 the attraction was the first to be awarded recognition by the
Australian National Travel Association.
In 2010 the pineapple farm was purchased by the Bowden family with
the aim of developing the tourist attraction. The Big Pineapple is a wonderful
example of how an iconic structure can engage tourists that would not nor-
mally engage in food tourism. By entertaining the visitor they have been
 
 
Search WWH ::




Custom Search