Agriculture Reference
In-Depth Information
Fig. 5.1.
The Legend of Spookley
the Square Pumpkin - farm topics
have been written to help develop
the marketing campaign.
field. Then one night there is a big storm when all the round pumpkins get
blown by the wind and roll towards a hole in the fence at the edge of the
field and a cliff. Spookley the square pumpkin reaches the gap in the fence first
and because he is square he is able to block the hole and save all the round
pumpkins. This is the outline of the Spookley story, which is available in
book form and as a Disney-produced TV programme for children. The au-
thor of Spookley joined forces with Holiday Hill Farm in New York State
and a number of farm activities and merchandise are now offered under the
brand. Spookley's story is used to help prevent bullying at schools and has
resulted in him being the 'Official Spokes-Pumpkin' for National Bullying
Prevention Month in October in the USA.
How does Spookley fit into food tourism?
Licensed Spookley farmers and garden centres engage with their
local school to help prevent bullying, especially in the autumn when
the pumpkin crop is ready. This creates a tourism opportunity re-
volving around one product that is attractive to children and helps a
cause close to many people's values. In the USA 100% of the sales of
'Dare to be Square' shirts from the month of October goes to PACER's
National Bullying Prevention Center.
Spookley allows farmers to interact with visitors by developing story
times, interactive activities and exposing them to a seasonal food. It intro-
duces new consumers to food tourism as well as entertaining and educating
consumers.
Lavender farms
Lavender may not be considered by many as a food crop, but it is used in
making tea and the flowers can be used in cooking as well as many other
