Agriculture Reference
In-Depth Information
8.
Wear a skirt
We do not mean that your team has to wear a skirt, but we do believe that
stalls should wear a skirt. Most stalls are created using pallets, crates, trestle
tables and the like. This is normal practice and the easiest method available
to create an instant shop.
The seller wants the customer to focus on what is on offer, not the frame-
work of how the builder built the display. Therefore hide the building mater-
ials. The easiest way to do this is to install a skirt around the front and sides
of the stall. It will improve the appearance enormously and make the stand
look a lot more professional.
The skirt is part of the branding and may reflect the business colours. It
can be made of cloth to enable it to be easily rolled up, washed and stored
ready for the next stall-building session. Clip the skirt to the framework of
the stall using table cloth clips as used by many outdoor restaurants.
9.
Tell the tourist you are a local
Fig. 4.4.
'Buy Local' billboard on Vancouver Island, British Columbia, Canada.
Tourists love to buy and try new things from a local, especially when they
are exposed to new culinary products. The key is communicating with the
consumer.
Messages that work in a farmers' market include:
•
'New';
•
'Harvested today';
•
'Just arrived';
•
'These carrots were in the ground last night';
