A Brief History of Apple Online - iConnected: Use AirPlay, iCloud, Apps, and More to Bring Your Apple Devices Together - page 2

Figure I-1
The town square layout of the eWorld interface in 1994
New Beginnings with iTools
By the new millennium, the company had decided that a preceding “i” in a product name was far
more trendy than an “e,” and it brought iTools (see Figure I-2) to the Mac in January 2000. iTools
launched as a free product with four main selling points. First there was KidSafe, a website filter de-
signed to alleviate fears that children would be instantly corrupted after typing three Ws into a web
browser. Second, there was Mac.com, the beginning of the famed @mac.com e-mail address. iDisk
offered a whopping 20MB of online storage accessed from the desktop, and then there was
HomePage, a rudimentary website builder. At the launch of iTools, Steve Jobs, Apple's then CEO,
proclaimed “Mac users can now do things on the Internet that Wintel users can only dream of.”
Later, Apple would update iTools to use WebDAV technology, allowing it to be used outside the Mac
platform and developed an iTools application for Windows XP.