Database Reference
In-Depth Information
Customer
acquisition
Customer
retention
Global
presence
Modern Enterprise
Customer
service
Fierce
competition
Enterprise
Database
System
Sophisticated
processes
Information
demand
Newer
technologies
Figure 3-8
Database system in the modern enterprise.
data edits and controls. Standards and controls within a database enable applica-
tions to be standardized as well.
Easy cross-training.
When an organization has standardized applications,
cross-training of users among different applications becomes easy. Users may be
made more mobile between departments, and productivity is likely to increase.
This benefit is more pronounced in organizations with user groups in multiple
locations.
Indispensable for Modern Enterprise
You cannot visualize any modern enterprise existing without a database system. The
database has assumed a pivotal role in today's businesses. Contemporary organiza-
tions cannot function if they do not integrate and store their data in efficient data-
bases. Figure 3-8 summarizes the features of the modern enterprise and matches
them with its information requirements.
Note the following features of modern enterprises:
•
Global presence
•
Stiffer competition
•
More service-oriented businesses than production-oriented businesses
•
Importance of customer acquisition and retention
•
Higher customer expectations
•
Newer and more sophisticated business processes
•
Need to exploit and manage newer technologies
•
Ever-increasing demand for information
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