what-when-how
In Depth Tutorials and Information
Chapter 3
DynamicModelsand
AnalysisforInformation
PropagationinOnline
SocialNetworks
Xiaohong Guan, Yadong Zhou, Qinghua
Zheng, Qindong Sun, and Junzhou Zhao
Contents
3.1
Models of Information Propagation Based on the Epidemic Model
and the Rumor Model............................................................................... 40
3.1.1
Epidemic Models ............................................................................41
3.1.2
Rumor Models............................................................................... 42
3.2
User Behaviors in the Information Propagation Process .............................43
3.2.1
Relationship between Users ........................................................... 44
3.2.1.1 Overlap............................................................................ 44
3.2.1.2 Distance .......................................................................... 44
3.2.1.3 Reciprocity .......................................................................45
3.2.1.4 In-Degree and Out-Degree .............................................. 46
3.2.2
Analysis of User Behaviors ..............................................................47
3.2.2.1 Reading Behavior .............................................................47
3.2.2.2 Predicting the Posting Behavior Using a Dynamic
Probability Model.............................................................48
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