Getting Started - How to Start a Home-based Computer Repair Business - page 80

it's typical for each party to bear the cost of its own attorney. Add a provision that states
that you will not pay for your opponent's attorney fees, to protect yourself from frivolous
or negligent lawsuits.
Testimonials
Testimonials are real customers writing positive reviews about your service. Real customer
testimonials bring confidence. I have received thousands of customer testimonials from
hundreds of thousands of repairs at my business. My point is that customer testimonials re-
quire actual handwritten work from your customers and they need to really be impressed to
make this effort. Therefore, only a small percentage of your jobs will result in testimonials,
which you should hold on to dearly and proudly display for all of your customers to see.
If customers took the time to write to you, you should honor them by displaying their com-
ments on your site. Create a customer testimonial page that shows their praise.
Make a Difference in a Customer's Life
I've been in business for years, and it still surprises me when I have a customer write in
with a thank you. I take this as a very personal part of the business and swell with pride
when these messages come through. It's easy for people to complain—and it's hard for
people to offer praise. one of my favorite customer testimonials that I display proudly in
my office is:
Dear Ryan Arter at Mission Repair,
Thank you, thank you, thank you! When I tried to close the canopy of the [jet] and it just
would not shut . . . I knew something was wrong. When I climbed up to see what was in the
way, it turned out to be my Apple MacBook Pro! Yikes! I love my computer and now it was
damaged . . . badly. Let's just say the canopy won!
Not sure whom to turn to or what the prognosis would be, I was told to call Mission Repair,
so I did.
Your staff was so professional and timely. I could not be happier with the repair work, and
my beloved computer is looking great and working 100 percent! Thank you all so much for
your excellent customer service, talented personnel, quick update, and timely turnaround!
I would recommend your services to anyone looking! Thanks a ton!
Very respectfully, Lt. Amy
Words