starting Inventory $1,830.00
Telephone service $88.00
Website service $99.00
Total Start-up Costs $6,322.00
Our balance sheet summarizes our company assets, liabilities, and equity a month after
start-up.The business will implement its marketing plan in the second month of operations,
steadily increasing the advertising budget to grow sales. We will provide an accurate bal-
ance sheet over the course of business as it develops.
Note from author: The information within the appendix is highly confidential. As a result,
provide the information only on a discretionary basis.
If you have provided complete and accurate materials within your business plan, you will
have several supporting documents that will be represented here. Ideas that might be in-
cluded in your business plan appendix are marketing materials that you have created, your
business logo, and copies of your business cards if you have them.
Most of your business's supporting information can be included within the body of the
business plan. Reserve the appendix for information that supports the business financials,
including tax returns, inventory estimates, and personal and business credit-history inform-
ation. Also use it for any general supporting documents that are longer than two pages,
along with formal contracts, supporting pictures, and marketresearch information. Market
research or studies help a great deal when you present your business plan to an investor, so
be sure to include those as well.
Essentially, the appendices of your business plan will be referred to as necessary and should
be simple, clean, and organized according to each section of the business plan. Organize
and label the documents according to the reference order within the business plan. Always
include clear, legible copies. Never include the original documents. Visit sba.gov for tem-