Writing a Business Plan - How to Start a Home-based Computer Repair Business - page 61

tomers in picking a service that best meets their needs. Finally, our staff will have strong
vendor relationships with product suppliers and will be able to meet customers' demand
for repairs of even the newest technology.
We believe it is important to remain an active member of the community and to impact
people's lives in more ways than deriving a profit from them. We propose to host commu-
nity events and belong to our local chamber of commerce to bring out the best in people.
Objectives
The company plans to focus on the following target markets that will provide us with the
greatest market penetration: specialty business users, general business users, and personal
users. We intend to offer service packages that are priced appropriately for each segment
and will offer the repairs that best suit each segment's needs.
The Metro ANYTOWN area is populated today by more than 700,000 inhabitants and is
home to ten Fortune 500 and fourteen Fortune 1,000 company headquarters. The Metropol-
itan ANYTOWN Chamber of Commerce and corporate executives are committed to act-
ively recruiting new companies to the region. Public and private partnerships with business,
financial, and nonprofit communities are key to spurring quality job creation and invest-
ment throughout the city's neighborhoods.
Our company will center on serving the ANYTOWN community (which is currently grow-
ing at a rate of 6 percent per year) as well as concentrating on the local population, banking
on the growing trend of using mobile phones and other handheld electronic devices.
Business Objectives
n Achieve company growth.
n Become established as the leading repair center for smartphones, tablets, and laptop com-
puters.
n Increase number of dealer and school customers.
Financial Objectives
n Create and increase revenue.
Marketing Objectives
n Increase marketing efforts. n Expand market area.
n Expand marketing reach. n Establish brand recognition.
Company Description
Electronics service and repair company offering repair packages to end users and corporate
accounts alike.