Writing a Business Plan - How to Start a Home-based Computer Repair Business - page 60

Electronic devices have revolutionized the communications arena, redefining how we run
our lives. Cellular phones, computers, tablets, and MP3 players are in high demand and
remain costly consumer products. As a result, high-quality, affordable services and repairs
are in high demand. There is a fair amount of competition in the market, but a new business
can easily stand out by being a trusted and honest repair center. The electronics repair in-
dustry is a multibillion-dollar industry, and a good game plan can set a new business apart
from the rest.
Today, cellular phones and other handheld devices are truly consumer electronic devices
with an estimated 300 million customers and growing. Cell phones and tablets have ceased
to be an exclusive status symbol of high-powered lawyers and are now in the hands of mil-
lions of consumers from elementary school age to the elderly.
NEWCO, LLC is taking advantage of an opportunity to become a highly distinguished and
recognized leader in the electronics repair industry. It is the goal of our company to become
established as the leading electronics service provider for the metro ANYTOWN area.
In order to achieve this goal, NEWCO's critical success factors will be to identify emerging
trends and integrate them into our company operations, respond quickly to and anticipate
technology changes, provide high-quality services, invest time and money in marketing and
advertising, expand into specialty markets, and stay up-todate with the “technology curve.”
The company is initially formed as a Limited Liability Company in ANYTOWN, and will
succeed tremendously in this market. Capitalizing on the growing wireless communica-
tions industry and based on their success in ANYTOWN, a decision to expand company
operations across the US and create a niche market for its services, products, and accessor-
ies is planned for the near future.
Keys to Success
Our company keys to success will include:
1. Provide excellent customer service
2. Grow and maintain a referral network of customers.
3. Focus expertise on servicing of tablets, smartphones, and computers.
4. Respond rapidly to customer problems with service or a plan.
Mission
NEWCO's mission is to offer its customers the highest quality repair services and products.
Its owner focuses on personalized service to his customers by offering convenience and
rapid, reliable service. Additionally, NEWCO has the technological expertise to assist cus-