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look great on the breast pocket of a shirt. The name of my
electronics repair business is “mission Repair,” so we used
the Mission:Impossible font and merged the first letters of the
name together, to form a single “mR” in the middle. All said and done, it's a simple idea
with a lot of thought behind it, and it works well!
Don't put the cart ahead of the horse—for a logo to be made you're going to need an estab-
lished business. Many logos end up being initials or part of the business name, so designing
a logo before you have a registered name might prove to be a waste of work or finances.
Know that most consumers in the market rely on their sense of sight while shopping and
your logo is a way for people to notice who you are. Your logo is your frontline represent-
ative and will remind people about your business whether they are on the road, watching
TV, reading a newspaper, or searching the Internet. Once you're established and your logo
is well known, it is your brand as it communicates your image and your appeal!
Additionally, it's a way for your customers to remember you more easily. Remember that
there's a sea of burgeoning businesses out there, and keeping your business in the forefront
of the consumer's mind is ideal. A familiar logo is like seeing an old friend, as your cus-
tomers will relate your logo to your high-quality services—this will enhance the custom-
er's view of your business and keep you ahead of the competition.
That being said, unless you have some graphics knowledge you might want to outsource
your logo design to a professional. The benefits of having a consultant design and build
your logo is that typically you can collaborate with a designer and receive multiple drafts
until an amazing logo, to your liking, is complete. A freelance or other professional logo
designer will provide you with many styles, sizes, and electronic file formats of your new
logo as well, which is helpful when building your website all the way down to ordering
business cards. Having your logo available in many sizes is key.
Customer Service Is Key
As I am starting my businesses, I typically take my potential customer's perspective in
mind. This begins from deciding on a business name all the way to the opening day. There
is a component to customer service that I never really understood or even contemplated
until I saw it happen at my own business—and that is enjoying natural, repeat, and word-
of-mouth business down the road.
It's an amazing thing, taking care of your customers. You will have some customers who
will find fault with you, no matter who's to blame, what the fault is, and even if you did
everything right. It's a difficult position to be put in when you know, as the business own-
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