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would have to count on my employees to make the proper upsells every time they took an
order. With my e-commerce solution, I don't need to worry about that: It's automatic.
Now what if, in the process of selling services over the web, I lost no sales through my
traditional phone channel? The fact is that there just happens to be a percentage of people
who prefer to buy over the web. perhaps they give themselves a chance to compare prices,
read reviews, or simply just don't like talking on the phone. In my quest to conquer the
e-commerce world, I try to build my site to attract buyers and steer customers away from
other competitive websites that offer a lesser service. I call this a clear advantage for the
business that spends time on its website.
Finally, there is a widely held belief that once a customer starts working with a business,
it is much easier to keep that customer than it is to bring in new customers. so if you can
build brand loyalty for a website early, it gives you an advantage over other businesses that
try to enter the market later. We implemented our website very early, and that presumably
gives us an advantage over the competition.
adapters, and headphones if you decide to stock and offer these items. Customers com-
monly add these items to their order and therefore raise their cart price.
Customers love e-commerce solutions too. Adding a “track your repair” link highly en-
courages customers to visit the site to see the progress of their service, versus calling in for
a status update. One less call means that you can keep working on the important things,
such as getting that repair done.
E-commerce also gives customers the ability to shop in their pajamas. I do it. There's no
better time for me to go shopping than just before bedtime after a busy day at the office.
They can comparison shop, read about you, and order online twentyfour hours per day.
Your website can store a huge amount of information. After a year of being in business, I
had twelve hundred services offered on my company's website. After five years we have
over five thousand. I don't need a retail store or a humongous catalog to keep all of this
information organized—just a well-laid-out website that boasts seamless customer interac-
tions. With automated tools it is possible to interact with a customer in smarter ways at vir-
tually no cost. For example, the customer might get an e-mail when the order is confirmed,
when the order is shipped, and after the order arrives to see if they are happy with the ser-
vice they received. A happy customer is more likely to purchase something else from the
company.
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