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so I spent all of my time perfecting my website. Within six months, I needed to hire my
first employee.
This is where the game changed a bit. I decided that I wanted a small business, but how
small . . . or how big? I figured that I'd let the market take me there and I would just add
employees, as I needed.
I ran a tight ship and my motto was “If I can't afford it, I can't do it.” It was a blessing that I
didn't get a bank loan or take money from a private investor. The blessing was that I didn't
owe anyone money for anything.
so I expanded my reach. Instead of solely offering services to local customers, I worked
with FedEx to get some excellent shipping rates, then offered my services to the nation.
What happened next? I started getting in devices from California, from Texas, from New
York, and then I hired a couple of technicians to help me, plus a shipping/receiving clerk.
The phone started ringing off the hook, so I hired a couple of customer service represent-
atives. I was expanding at a good pace, manageable enough for me to not lose sight of my
core values and promises that I was making to my customers.
I was then able to increase my marketing budget and I hired a firm to help me optimize
my website. This increased my rankings on the Internet and made my site more visible to
even more customers. I was quickly becoming an expert on all things “computer repair”
and other sites were referring to my website because it contained a lot of good information.
I focused on blogging, which has a worldwide reach and a connection to my website. Do
you see the benefits here? Authoring a blog that provided “read-worthy” material and that
linked to my website was like having another voice on the Internet speaking to a large
group of people.
I was then able to dive into television advertising and I even ran a super Bowl commercial
(actually two super Bowl commercials in the same game) with the help of a production
company. Boy was I nervous the day of the super Bowl!
I went from hungry guy at the kitchen table to blog-writing author to employer to the super
Bowl to authoring this topic. How does something like this happen? I must have had some
professional help, right?
No, it all started with the will to get my brand right. I typed a lot in the beginning, on my
website and blog, kept my promises to my customers and provided services of value. I do
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