Graphics Reference
In-Depth Information
Beethoven , poster designed by Josef Müller-Brockmann, 1955.
Sequence of information
We have discussed the issues of structure, grid, hierarchy and composition, and how
these are used to support effective, engaging information delivery to an audience. We
know that we have to understand and organize the information we are working with,
and we know we can take our audience on a journey around that information by us-
ing these tools. With all of the above we have been working towards creating a visu-
al 'sequence' to communicate the varying levels of information. However, different
platforms for information delivery (book, poster, wayfinding, web, apps, etc.) require
other approaches to create an effective sequence. We need to understand how our
audience will interact with these platforms in order to design effectively.
A poster presents all the information to its audience on its surface; a grid and hier-
archy are used, but ultimately it is designed to attract interest and deliver content in
an immediate way. With a topic, there is a different set of considerations. A sequence,
an order, is created on each page but also as we turn from page to page. A grid or
grids will be used, as will all or some of the 'ingredients' we discussed when talking
about hierarchy earlier in this chapter (see p. 58).
These elements are used to carry a reader through the topic, moving comfortably
from page to page. The grid and the hierarchy are used to create a framework for the
design, an overall consistency and structure that supports the delivery of the content.
This framework does not usually change from page to page, although the balance of
ingredients may vary (for example, a new chapter could be signalled by using bold
type, space or colour).
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