Graphics Reference
In-Depth Information
Three spreads for Zembla magazine, designed by Vince Frost, demonstrate in turn : how graphic
elements and scale of text are used to define a hierarchy, how hierarchy is created by a grid and
the use of negative space.
Dynamic composition and gesture
You have been introduced to the idea of structure, the grid and hierarchy. We will now
look at how these can be used and applied to a piece of information design to create
dynamic and engaging compositions. A designer can lead a viewer's eye around the
page in a specific way. It is possible for a designer to make the viewer scan the page
in an order that need not begin at the top left of a page and move to bottom right.
The creative use of hierarchy and structure can allow the designer to construct a fluid
movement around the page: a gesture if you will. The use of scale, placement and
prominence of certain components can produce lively and attractive pages.
Think again of the page of information we talked about on p. 56. We have organized
the content and established a hierarchy; you have decided the order in which it should
be seen and read. If you were now to design that information, how would you be-
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