Graphics Reference
In-Depth Information
Designers cannot assume that their designs will be viewed only in the country of origin. It is for
this reason that using universal symbols, such as those identifying male and female, or colours
for 'stop' and 'go', are beneficial to society as a whole. Not everyone speaks the same language
and it is this visual representation that makes it easy for visitors to recognize, digest and navigate
information.
Ethnography and personas
Ethnography is the anthropological study of human behaviour when dealing with
products or services. Many companies employ ethnographic research when designing
for specific audiences. By observing a user interacting with a product in their own en-
