Graphics Reference
In-Depth Information
Egyptian font
Most often called a slab serif, Egyptian fonts have heavy serifs and were used for decorative
purposes and headlines because the heavy serifs proved to be less legible at small point sizes.
Ethnography
A field of design research aimed at exploring qualitative cultural experiences. This often takes
the form of a field study, from which knowledge about the target group is gained. It is a way in
which designers can establish the user experience and be able to design with specific needs in
mind.
Flickr
A popular photo-sharing website, which allows its members to upload their own photos into
specific albums that can then be labelled, organized and tagged.
French fold
A piece of paper that is only printed on one side, then folded in half and bound at the open
edge, leaving the crease on the outer edge of
the page. Sheets folded this way can be glued together or stitched.
Gatefold
This is where both the left and right pages are cut longer and folded on the outer edge to meet
in the middle of the document. The resulting flap means that the designer can reveal informa-
tion by unfolding the pages.
Graphical User Interface (GUI)
A type of user interface that allows people to interact with electronic devices using images
rather than text commands.
GPS (Global Positioning System)
A navigation system that uses satellites in the Earth's orbit to provide the user with their precise
location on a map.
Grid
A two-dimensional structure made up of a series of intersecting vertical and horizontal axes
used to structure content. The grid is similar to that of scaffolding when constructing a building
in that it serves as a framework on which a designer can organize text and images in a way the
viewer finds easy to decode.
Hierarchy
The arrangement or organization of items (objects, names, values, categories, etc.) in which the
items are represented as being 'above', 'below' or 'at the same level' as one another. In graphic
design we apply this to typography and graphic elements, which the viewer is required to see
in a particular order or sequence.
