Graphics Reference
In-Depth Information
Glossary
Animatic
A simplified mock-up of a piece of animation or motion design. Its purpose is to give a better
idea of how the scene will look and feel with motion and timing. Often it can be a series of still
images edited together and displayed in a sequence with a soundtrack or rough dialogue added.
This is to test that the sound and images are working together effectively.
Bauhaus
A famous art school in Germany from 1919 to 1933. It combined fine arts and crafts and was
notable for its unique approach to design, using the guiding principle that 'form follows func-
tion'. It had a profound influence on art, architecture, graphic design, industrial design and ty-
pography.
Branding
The devising of a name, symbol, or feature that identifies one company or seller's goods or
services from those of its competitors.
Cartography
The study and practice of making maps.
Composition
The placement or arrangement of visual elements in a piece of design or work of art. The term
composition means 'putting together', and can apply to any work of art, from music to writ-
ing to photography, that is arranged or put together using conscious thought. In graphic design
composition can often refer to page layout.
Cuneiform
An ancient phonographic writing system in which sounds and syllables are represented by im-
ages.
Data
Defined as individual facts, statistics or items of information. In visual terms data is collected
information that can be measured, quantified and portrayed using graphs, charts or images.
Die cut
A manufacturing process whereby a custom shape is cut into a piece of paper or card using a
specially made metal 'die'.
D&AD (Designers and Art Directors)
A UK design organization, which exists to inform, educate and inspire those who work in and
around the creative industries.
