Graphics Reference
In-Depth Information
Graphic map of what people are looking for in NYC.
Different places = different needs
Once the boroughs of NYC had been assessed, it was clear they would require dif-
ferent implementation strategies. For example, in downtown Brooklyn business and
residential areas are in clusters; in between these clusters is less developed so there is
less need for pedestrian wayfinding. In contrast, Manhattan is densely populated, so
this continuous pedestrian zone needs a comprehensive wayfinding system to support
its users. A clear understanding of all areas must be attained in order to be implemen-
ted effectively.
The system proposed
The case for the implementation of a new wayfinding system put forward by Two
Twelve is compelling. With the problems identified, the agency was able to build the
foundations for a system with these ideas and guiding principles at the core:
• A branded wayfinding system: In order to be memorable and engaging, the pedes-
trian wayfinding system should be easily recognizable. It should be named and a
symbol should be created for it.
• The street signage system: The physical manifestation of the programme is a family
of on-street signage that directs and informs people on their journeys.
I Walk New York symbol.