Graphics Reference
In-Depth Information
Paul comments that they could have done lots of research into colour theory, but the
budget was small and the research not needed. 'When you design a site and then pro-
gram it you have to go through a process of discovery. You can't just design a site
and then tell a programmer to make it. The way it worked was that we got the general
idea agreed, but when we started to program it I could see areas that had been missed
and new ideas could be developed. The site has a lot of depth to it and was built for
clients. We programmed the site so that Dan could see who was using the site and
which tracks they were adding to the wheels.'
There is also a full analytical system that keeps track of who is listening to the differ-
ent types of library music, tailored appropriately so the right kind of music is sent to
the right kind of clients.
The project was developed systematically, implementing an approach across the
whole application. To make sure it worked, Dan sent out the site to trusted clients
and asked for their feedback, which was positive. Paul commented, 'I think what Dan
enjoyed was that when he first came to me he just thought he would be getting a web-
site, but I wanted something much more, something that was bespoke for him and
something his clients could use to hopefully help their workflow, and also something
that would make him stand out from the crowd.'
Routes for environmental information design
Environmental design takes many factors into account. It is essential that the design
is appropriate for its function, its audience and also its location. The design must have
longevity and the materials utilized need to be considered carefully. The design may
need to have specialist craftspeople to construct the proposed project. The solution
has to be user-friendly and durable. Distance and scale need to be taken into account.
Legibility and readability can be huge factors too, along with what is achievable in
the space or site. The case studies chosen demonstrate two diverse and inventive ap-
proaches to producing environmental signage and wayfinding. Adi Stern's project for
Design Museum Holon and Bikeway Belém in Portugal both consider, respond to and
reflect their surrounding environments within their solutions. The projects are very
different in their approach: one seeks to guide and create an experience for its users
with its playful use of typography and pictograms on a cycle route; the other dis-
creetly but effectively guides them through a space. They both go beyond what we
