Graphics Reference
In-Depth Information
Interactive design is at the heart of the Science Museum's 'Who Am I?' gallery. It consists of a
series of interactive exhibits created by UK agency AllofUs, Graphic Thought Facility and Casson
Mann. The exhibition explores genetics, sociology and anthropology. It consists of an intercon-
nected installation in three parts, inviting visitors of all ages to discover what makes each of them
unique. A reactive wall entices visitors inside, where the gallery's 'molecule' graphic identity re-
sponds to each visitor's movement, creating a live representation of their silhouette. Once inside
there are two large multiplayer interactive tabletops. These allow 16 people to enter a series of
inquisitive challenges that delve into the strange mystery of why we are who we are. Finally there
is an 8-metre-wide backdrop, on which visitor data and input is aggregated and visualized as dy-
namic, playful projections, vividly bringing to life the topics, ideas and responses being generated
in the gallery, as each individual steers the exhibition's course. This exhibition demonstrates the
scope of interactive design and its ability to use fun to engage an otherwise passive viewer. In
this way information learned will almost certainly be remembered.
CASE STUDY
Interactive information design
Project:
Interactive website for Dan Rose Music, 2008
Design:
Paul Farrington of Studio Tonne, Brighton, UK
