Graphics Reference
In-Depth Information
Keep it Simple, Stupid (KISS). This guide is about simplifying elements and only
including the essentials. This is so the audience is guided to the important data
and not confused by any unnecessary information.
FOCUS
Select a particular element or elements to provide a focal point. That way it is
easier for the viewer to decipher the message.
If possible, visualizations of data should:
•
Have a clear purpose, such as a description, comparison or contextualization.
•
Show the data and allow the audience to think about what the data means and
not how it was made.
•
Don't distort the information or mislead.
•
Permit the viewer to uncover several layers of data from a broad overview to
specific detail without confusing.
•
Let the user compare different facts or statistics.
•
Allow the audience to remember the data or facts clearly.
• Appreciate the user's intelligence.
CASE STUDY
Inspiration for the design process
Project:
Wayfinding and signage for Great Ormond Street Hospital,
London
Design:
Landor Associates, London
