Graphics Reference
In-Depth Information
Student project by Holly Langford: Local Heroes, 2010
This project was a campaign created in an attempt to bring together urban communit-
ies in the East Midlands, to raise awareness within the community of individuals who
have acted in challenging situations rather than turning a blind eye. Its ambition was
to tackle the attitude of 'someone else will help'. The campaign set out to communic-
ate directly with the audience in their environment. The sites selected were in urban
areas where the street lighting was poor. Holly had discovered through her research
and exploration the effectiveness of good lighting as a tool to deter crime. As a result
the project developed two purposes: 'To take the message to the street and create an
impact, I projected stories of local heroes' great achievements into the areas where
they live. This idea was based on the fact that street lighting is more effective than
CCTV at fighting crime. So by projecting the stories they are inspiring hope and are
also protecting the area.'
Holly created the Local Heroes brand with the hope that it would inspire people, im-
prove the sense of community spirit, ownership and strength. The brand would extend
across other platforms as it progressed, using both direct mail and an interactive in-
