Graphics Reference
In-Depth Information
The visual solution is presented in the form of an installation, which uses the floor
plan to show the road structure. On top of this, Stephen has used the vernacular of
medical graphic design to diagnose key areas of congestion and prescribe solutions
such as a bypass or rail networks to alleviate the problems. The idea that any potential
problems could be diagnosed and dealt with equates town planners to doctors, as they
can both alleviate problems and repair them through intervention or surgery. This way
of presenting the information helps the viewer to remember the message: it is a clever
idea, presented not just as facts and figures, that engages the audience.
