Graphics Reference
In-Depth Information
Sophie Garwell's response to a D&AD/Diesel competition brief: 'The topics are a visual descrip-
tion of the music of Sigur Rós and its emotive dynamics. The songs are built up with many layers
of instruments, pitch and tempo, creating a unique atmosphere, which I translated into a visual
format. The topics follow the path of the music from start to finish in an attempt to be a visual
accompaniment to such rich musical qualities.'
Lateral thinking
Psychologist Edward de Bono conceived the term 'lateral thinking' in 1967. In simple
terms it involves thinking beyond the obvious solution, sometimes termed 'thinking
outside the box'. He summarizes the approach as, 'you cannot dig a hole in a different
place by digging the same hole deeper'. By this he means that changing direction can-
not be achieved by putting more effort into one approach. Lateral thinking means not
just accepting the pieces of a puzzle you have been given but seeking to change them.
